Branded resale platform
We help European fashion brands launch a white-label resale marketplace in 10 days1, without extra hires or dev work, so every resale transaction stays in your ecosystem instead of going to third-party marketplaces.
Dias Nurlanov, CEO of The Fashion People
A branded resale platform is a second-hand shop that runs under the name of the brand that made the clothes. You may also see it called resale as a service, recommerce or white-label resale. It looks and works like part of your brand: the listings show your products, and buyers and sellers both have an account with you.
It sells two kinds of stock. Peer-to-peer listings are pieces your customers bought from you and now sell to other customers. Brand Direct listings are your own stock: returns that cannot go back to full price, samples and past seasons. Both sit on the same storefront, so a buyer who comes for a pre-owned piece stays in your shop.
Cases
Ski and streetwear · Peer-to-peer resale
Capeesh Supply, a rider-founded ski and streetwear label, opened its own marketplace for a community that already traded its clothes. Buying stayed closed until the grid looked like a shop; then the brand emailed past buyers, posted on Instagram and opened sales after a three-day push, with no paid ads. Orders started the same night.
Belgium · Designer kidswear and womenswear
The Belgian designer label runs its own preloved shop for kidswear and womenswear. Customers sell their pieces back through the shop, buyers get authenticated second-hand Caroline Bosmans, and the shop links straight back to the main site. In the brand's words: weird, worn, wanted.
Poland · Merino wool clothing
Paterns, a Polish merino wool brand, runs Merino Freaks: a second-hand shop where people buy and sell used wool clothing from different brands, next to new-with-tags pieces listed by Paterns itself.
Why The Fashion People
A seller can take a gift card for your shop worth up to 110%3, at a level you set, or 90%3 of the selling price in cash. In The Fashion People data, 70%1 of sellers choose the credit. Credit that can be spent straight away turns into orders, and an optional credit boost encourages customers to spend beyond it.
Process
We meet, run a product demo, go through the launch details and agree your resale strategy together.
The same team stays on for day-to-day support and monitoring.
And more
We build and configure the resale platform for your brand: storefront logic, workflows and integrations with your existing systems.
Logistics and cross-border delivery between sellers and buyers, across the markets you sell in.
Payouts, store credit and payment flows, in different currencies and payment methods.
Every listing reviewed within 24 hours3, and users and transactions verified as you grow.
Return flows and item handling that keep resale simple and trustworthy for your customers.
Operational and technical support for your customers and your team after launch.
Integration
With Shopify, we connect through an API. Customers sign in with the email they used in your shop and list straight from their order history; each listing takes the description, stock images and original price from your catalogue.
Guides
How to launch a resale program, selling on Vinted as a business, the EU digital product passport and resale rules in the UK, with a source and a date for every fact.
The decisions behind a brand resale program: customers' items or your own stock, store credit or cash, listing checks, logistics, rules and timing.
Read the guide →Who can open a Vinted Pro account, in which countries, what it asks of a business, and how it compares with resale under your own brand.
Read the guide →What the EU digital product passport is, where the textile rules stand, what already applies to unsold clothes, and what it means for resale.
Read the guide →What a UK fashion brand should know before opening resale: HMRC reporting for platforms, Vinted Pro in the UK, store credit and selling into the EU.
Read the guide →FAQ
About 10 days1 from the kickoff call. Days 1 to 51 cover brand assets, the shop connection and the storefront; Days 6 to 101 cover payments, store credit, logistics and the launch itself.
No. Pricing is shared on the first call.
Yes. On The Fashion People this is called Brand Direct, and it runs on the same storefront as the peer-to-peer listings. You receive 80%3 of a Brand Direct sale once the buyer has received and verified the item, and the remaining 10%3 with the regular disbursement, which runs every two weeks3 and also carries your earnings from peer sales.
Shopify, WooCommerce or API access1. With Shopify the connection runs through an API: customers list from their order history, and resale gift cards appear in your Shopify dashboard.
No. We build and configure the platform, connect it to your shop and run it after launch. Your side brings decisions, brand assets and launch marketing.
Every listing is reviewed within 24 hours3 before it goes live. If something is missing, the seller gets an email asking for changes. Users and transactions are verified as well.
Capeesh Marketplace, Caroline Bosmans Preloved and Merino Freaks by Paterns run their resale shops on The Fashion People. Each shop is linked in the cases on this page.
Let's get started
Leave your work email and your shop address. A person from The Fashion People writes back to agree a time for a demo.
